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American Society for Indexing
Heartland Chapter

The Heartland Chapter of the American Society for Indexing (ASI), founded in 1992, was officially recognized in 1994 and serves ASI members mainly from Michigan, Indiana, Ohio, and Kentucky. Our members include both beginners and experienced indexers, as well as indexers in a wide range of specialty areas, such as technical documents, scholarly works, textbooks, web sites, and legal and medical materials.

We hold two annual meetings featuring speakers and workshops of interest to indexers. Topics have addressed the craft of indexing, starting and operating an indexing business, marketing, and relations with publishers and editors. Peer review sessions--where we critique one another's indexes--sharpen our skill and efficiency.

Our electronic newsletter is published twice yearly and we host an email list for announcements. Membership is not required for subscription to the email list--anyone may join and receive our announcements. The newsletter normally is sent to members but is available on this website to anyone.

If you need an indexer or would like to become an indexer, our officers and members will be eager to help you get what you need.


Spring 2008 Meeting
Heartland Chapter, American Society for Indexing

Saturday, April 5, 2008
10 a.m. to 4 p.m. (Eastern time) Richmond, Indiana

Download Complete Schedule (PDF)


Featuring Carol Roberts
"Marketing: Building a New Business and Enhancing an Existing One"




In the fall of 2007, Carol Roberts hired a business coach and has since expanded her business, trained a team of indexers, and learned new approaches to marketing. The results have been phenomenal, and she is eager to share with us everything she knows about target markets, print ads, trade shows, tracking results, costs of marketing, networking, and—believe it or not—cold calling!

Carol Roberts has been indexing for over 14 years and has more than 600 books under her belt. She has been helping her fellow indexers with their marketing for many years. You may have heard of her workshop "Marketing for the Shy" (among others), which she's given both at ASI conferences and to ASI chapters. She is also a past secretary and board member of ASI.


$30 - ASI members
$35 - non-members who have been to a Heartland meeting previously
$25 - first-time attendees (members and non-members)

Registration: The Heartland meeting is open to all ASI members and non-members who are interested in indexing. To register, mail your name, address, phone, and check payable to "Heartland Chapter-ASI" by April 1 to: Leah Hotimlanska, ASI Heartland Treasurer, 210 River Park Drive, Middlebury, IN 46540. You may also pay at the door, however, please RSVP by April 1 to Cathy Seckman, 330-385-8809 or cathy@cathyseckman.com so that we can prepare materials for you.

Location of Meeting: MCL Cafeteria in Richmond, Indiana



Richmond, Indiana is at the Ohio border on Interstate 70, 1 hour east of Indianapolis, half an hour west of Dayton, and less than two hours west of Columbus .

The MCL Cafeteria is at 3801 National Road East, in the Richmond Square Mall, between Earlham College and the Ohio border. Take I-70 exit 156A onto U.S. 40 (this is the first exit west of the state line). Go west on U.S. 40 for 2 miles to the Richmond Square Mall.

For Richmond hotel information, contact Cathy Seckman, 330-385-8809, or cseckman@raex. com.

Heartland Chapter Mugs will be available at the meeting!!
We have coffee mugs with our Heartland logo. You can take one home, for $5 a mug!